When designing a website, of course, you’re
going to want to create a site design that looks great. But, creating a
gorgeous web design doesn’t necessarily go hand in hand with creating a
In fact, many site designs that are visually
pleasing don’t always create a good first impression to potential customers or
business partners. A lot of these sites cause visitors to leave, simply because
the site’s visual design is overwhelming.
On the other hand, there are websites that
are simply too boring to look at, which prevents customers and other businesses
from trusting the website because it looks like it was created by an amateur.
Essentially, a website’s design needs to look professional, as well as being simple for visitors to use and navigate. Take City Tech company‘s website for example. Upon landing on their homepage, you instantly see that the website is simple, clean, and not overwhelming whatsoever.
we’re going to go over a few important tips for creating a simple, and gorgeous
1. Create High-Quality Copy
people believe that written copy isn’t really an essential part of a website’s
design. However, anything that’s written on your website plays an important
role in making your site look professional, as well as determining what people
will think when they visit it.
real world, the quality of a person’s writing speaks volumes about their level
of professionalism. Therefore, the same thing applies to your website’s copy.
site’s content is full of spelling mistakes, poor grammar, and awkwardly
written sentences, potential customers will be able to tell that the website
was not created professionally. And, most of the time, visitors will bounce
when a website’s copy is written poorly.
course, writing isn’t always the easiest thing to do. Therefore, it might be a
good idea to hire a professional content writer to ensure that your web copy is
well-written and professional.
2. Use Large, High-Quality Images
images are known to slow down a site’s speed, however, they are also an
essential aspect of making your site’s design stand out from the competition.
you use large, high-quality imagery as part of your design, your website is
guaranteed to look more professional. Large images tend to attract website
users, which can be used to lead them to your CTA or Call to Action.
3. Only Use a Single CTA
too many CTAs in another way that you can quickly make your site seem less
have too many actions that you want your visitors to do, they’ll likely be
confused and not end up clicking or doing anything at on your website.
your site should only use a single CTA, which makes it easy for visitors to
know what you want them to do.
make sure to place your CTA somewhere that’s highly visible and use graphics to
accent what you want your visitors to do. Not only does this makes things
easier for them, it also makes the entire site seem more professional.
Read more about CTAs here.
4. Simplify Navigation
an enjoyable user experience should always be one of your main priorities when
trying to design a high-quality website. Therefore, it’s vital to create a
design that is easy for your visitors to navigate.
website visitors only stay on a given page for a few seconds, or minutes at
most. So, if your website isn’t well-organized, your visitors will likely get
lost, end up frustrated, and avoid visiting your site ever again.
5. Keep It Simple
time, web designers get carried away with using borders, shading, and adding
way too much color to their sites. And, when a website is visually
overwhelming, visitors will likely have a hard time looking at it and will
likely bounce off to another site.
currently in an era where minimalism is becoming more and more popular.
Therefore, web designers should adopt this same minimalistic approach when
creating a website.
opposed to using tons of flashy graphics and elements, it’s much better to make
sure that a site has plenty of white, or negative space, which allows the
site’s overall design to breathe better.
Without any negative space, sites tend to look cramped and can be overwhelming to its visitors. Therefore, it’s a better idea to keep things simple, which will prevent visitors from being scared off by a visually overwhelming design.
[Image via: Google Images]