Every business needs to make an investment in search engine optimization (SEO) in 2018. If you have no idea what SEO is, which we believe is highly unlikely given the prominence it has on the Internet of today, then we’ll give you a bit of a primer. SEO is basically the optimization of your website so that it can get the maximum amount of organic traffic possible from search engines like Google, Yahoo and Bing.
If you already understand how important it is, then that’s awesome. However, in case you need a little more convincing about this powerful concept, we’ve got you covered. We had a little chat with Tim Brown, a consultant with the Smart Street Media marketing agency, and he gave us a bunch of benefits that all businesses can reap from investing in SEO.
Search Engines are Where Most People Are
Do you know how many people are connected to the Internet today? More than 2 billion. Of these, more than 90 percent of them begin their Internet activities with a search query on a search engine like Google. Every second, tens of thousands of search queries are being typed on search engines online, and this translates to 3.5 billion searches per day. By allowing your website to be found on search engines, you’re giving it the opportunity to be seen by this large audience, part of which includes your customers.
You Get the Best Traffic from Search Engines
When people go on search engines, they typically have some kind of problem or issue that they want solved. This means that as long as you’ve got the right product or service they’re looking for they’re already interested in what you have. You don’t have to push out ads to convince them to buy your product or service. Instead, you can simply pull them in by positioning yourself as a solution to the problems they already have.
You Have Better Conversion
This has to do with the fact that people who go on search engines are probably already looking for what you have to offer. If they’re not, then you can fashion a product based on what problems they’re trying to find solutions to. Search traffic just happens to have the best conversion rates for a majority of websites.
You Get More Sales and Leads
With higher conversion rates come more leads and sales. Due to the ability of SEO to target specific types of traffic based on their search queries, you tend to get more and better quality leads via SEO. This translates to higher sales down the line. All you have to do is make sure you have a solid SEO strategy.
Your Acquisitions Cost Less
SEO is absolutely free. If you have the time and interest, you can learn to do it all by yourself. However, even if you hire an SEO agency, you’ll still spend significantly less than you would on advertisements and other forms of marketing. The result is that it ultimately costs you less to acquire new customers.