One of the most important parts of having a social media presence is creating great content that people will want to share. No matter how much money you spend on advertising, you are not going to really engage people if the content is not there.
If you are not creating new content on a regular basis then people have no reason to check your pages on social media. You need to give people an incentive to keep coming back. Great content gets the attention of your customers and also helps to keep them engaged.
If you can get people to share your content without asking them to then your business will be getting noticed more than you even realise. This will help you get Instagram views, get followers on Twitter and whatever else you are hoping to achieve across your social media platforms.
There are three main things that you can do to get your social media accounts noticed for the right reasons.
1.Use Custom Images
When it comes to the use of images, there are many advantages that using custom images has over stock images. However if stock images are all you have then there are ways that you can make them more original. There are apps that you can use to add text to stock images which helps to make them more your own. If you are able to, you really need to use your own images as people will want to see exactly what they will be getting when they make a purchase from you.
2.Use Content Generated By Your Customers
If someone has written a post or taken a picture that features your brand then you may want to consider sharing this or using it in your marketing in some other way. It shows your customers that you are taking the time to find out how they appreciate your product and it is also like a sign of gratitude that they are using your product. You may need to get their permission to use their image or post but in most cases people are delighted with the recognition and will be more than happy to give this permission.
3.Share Things In Real Time
Social media provides you with the opportunity to jump onboard with whatever trend or event is happening right now. If you can find an angle to get your product into a discussion about an event that is taking place right now then you are going to reach many people who are joining in with this discussion. One thing to bear in mind is that you will have to make your posts relevant to the event in some way if you really want people to engage.
Having a great social media presence is essential these days if you want to grow your business. This can only be achieved if you get your content right and following the above advice is a good place to start. The time and effort that you spend on creating your content will be well worth it in the long run when it starts getting shared on social media and awareness of your business increases.